Billionaire Boys Club

Pharrell Williams’ Billionaire Boys Club, also known as BBC, is fuelled by the founder’s motto, “wealth is of the heart and mind. Not the pocket.” This thought-provoking irony is translated in its clothing with original designs and authentic self-expression in hoodies, t-shirts and shorts for men. Serve street style cool with a side of compassion, humanity and creativity with our UAE edit below.
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