E.L.V. Denim

E.L.V Denim stands for East London Vintage Denim, a fashion brand that has upcycling and sustainability at its core. Founded by stylist Anna Foster in 2018, the ready-to-wear label breathes a new life into garments destined for the landfills. E.L.V Denim sources fabrics from pre-loved clothes and skillfully handcrafts them into stylish pieces, this challenges the conventional overconsumption and provides another way to enjoy fashion. The brand goes as far as setting up production facilities in the British capital to avoid transcontinental transport usually involved in jeans production. This and every other manufacturing process is done keeping nature in mind. Make the most out of the long-lasting and heard-wearing denims by shopping the UAE edit below.

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