HUGO BOSS is one of the leading companies in the premium segment of the global apparel market. The BOSS mantra - no matter what the day brings, their customers should be perfectly dressed in every situation and for every occasion. A designer house dating back to the 1920s, synonymous with exquisitely cut suits, Hugo Boss perfumes have led the way for giving fine scents a fashionable twist. The first flirtation between Hugo Boss and fragrance was in 1954. But it was in the 1980s that Hugo Boss seriously expanded its offerings to include a stunning collection of designer fragrances, initially for those stylish gents now requiring a signature scent to complement their overall aesthetic, an essential for Hugo Boss UAE. From humble beginnings to a world-leading fashion and fragrance house with their fingers ever on the pulse, Hugo Boss Dubai ensure your wardrobe is always well-stocked with style.