Max Mara

Seven decades of luxury Italian elegance. Specializing in executive yet timeless pieces, Max Mara launched in 1951 by Achille Maramotti in the charming city of Reggio Emilia with the idea of creating ready-to-wear, luxury fashion items. During Italy’s recovery from World War II, Maramotti’s goal was to create high-end feminine garments that empowered working women and allowed them to embrace sophisticated looks. MaxMara was groundbreaking in their launch, with ready-to-wear not widely embraced by major Parisian fashion houses until later that decade, however, they have continued to dominate the scene with structured silhouettes and iconic tailored pieces. Each item radiates confidence, with the simplicity and high quality construction taking center stage. They now have over 2,500 stores across 105 countries yet stay close to their roots with their base set where it all started. Reggio Emilia is still the headquarters and you can still witness how the love of tailoring is weaved into each and every product. Discover our Max Mara UAE collection at Bloomingdale's to find your next capsule wardrobe.