New Balance is a multinational corporation headquartered in Boston, MA. The company is headed by Jim Davis, New Balance stores now make a plethora of sneakers and apparel, including specialized products for sports such as football, cricket, basketball, and cycling. New Balance stands for something bigger than sneakers. They champion those who are fearlessly driven by their passions. They elevate sport. New Balance does right by people and the planet. Together, they drive meaningful change in communities around the world. New Balance UAE products are the perfect blend of function and fashion, giving you the performance technology you need and the style you want. Their associates around the world bring these goals to life with their high-level skills and creativity. New Balance continues to cement itself into sportswear and popular culture through numerous successful sneaker releases. In 2001, New Balance released the now-popular 991 sneakers, which were famously sported by the late Steve Jobs at public events for several years.