invati ultra advanced™ Exfoliating Shampoo – Rich

The Aveda invati ultra advanced™ Exfoliating Shampoo – Rich delivers gentle exfoliation and deep nourishment for medium to thick thinning hair. Infused with wintergreen-derived salicylic acid, it removes oil and impurities that can clog pores, creating the perfect foundation for healthier hair. This creamy, rich-lathering shampoo cleanses while leaving hair feeling soft, smooth, and refreshed without irritation to the scalp. As step one of the Invati Ultra Advanced™ 4-Step System, it helps reduce hair loss by 77%* and pairs perfectly with the Rich Thickening Conditioner for fuller, more resilient strands. Enhanced with Aveda's Pure-Fume™ aroma, it offers a soothing blend of lavender, clary sage, and sandalwood for a calming, spa-like experience.

• Suitable for: Medium to thick thinning hair types and normal to oily scalp
• 94% Naturally derived
• Silicone-free
• Sulfate-free
• Free from parabens, mineral oils, synthetic fragrances
• Vegan + Cruelty Free
• Leaping Bunny Approved
• Dermatologist tested