Idralia Serum

Santa Maria Novella will open your nose and your heart to its rich apothecary legacy and Florentine history. Founded in 1221 as the go-to place for medicinal plants, perfumes, cosmetics and candles, the historic house is the oldest pharmacy in the world. Santa Maria Novella has unique production processes that highlights craftsmanship and is still carried out in the very places it all began eight centuries ago. Acqua Della Regina is the brand’s oldest scent, a citrus and elegant fragrance that was gifted by Catherine de’ Medici to her future husband Henry II of Valois as a wedding present. Another iconic perfume is the Angeli di Firenze which celebrates all those people who contributed to saving the cultural heart and history of the city after the 1966 flood. Discover more such fragrances gems in our UAE edit below, featuring pomegranate-shaped scented terracotta to liven up any room.