Simkhai

Primm Dress

Indulge in the perfect blend of style and comfort with the Primm Dress by Simkhai. Crafted from premium fabric, this dress is designed to elevate your wardrobe with its timeless elegance. Featuring long sleeves for a sophisticated touch and a mini length that accentuates feminine curves, it strikes the ideal balance between chic and alluring. This dress reflects superior craftsmanship and meticulous attention to detail. Perfect for any occasion, it seamlessly transitions from a stylish brunch with friends to an unforgettable night out. 

Simkhai is an eponymous fashion brand that designs for women who live artful, unapologetic lives. Worn by the likes of Rihanna and Gigi Hadid, the Los Angeles-based label has earned recognition for its original silhouettes, quality constructions and timeless elegance. In the UAE edit below, you’ll find dresses, pants, swimwear, bustier tops and more, designed for elevated everyday outfits. Jonathan Simkhai, the namesake designer and founder, brings a playful essence to womenswear with romantic details that’ll make you feel like the heroine of your story. Explore more of the CFDA winner’s creations below.