Prive Oud Royal Eau de Parfum

Oud Royal showcases the precious and unique Oud Wood. This unique wood is more tantalizing than gold.

Mystical and precious, and considered to be a second skin in the Middle East, this distinguished and noble material invites us to discover a captivating Elixir of oriental fragrances. Mystical and sensual, oud oil is made from the dark, resinous heartwood that forms in Aquilaria trees. In the Middle East, high demand has made it so expensive that it is now used only ritually, on special occasions. It has a characteristic woody note, with leathery, smoky and animal accents. It can also express balsamic tones, with floral inflections. Giorgio Armani decided to work with oud oil the same way he would approach a rich gold and silver brocade. With Oud Royal, I wanted to capture the spirit of Eastern alchemy by elevating oud wood — the precious symbol of the Orient itself” explains Mr. Armani. “Treating it as a piece of jewellery is the only way to do justice to its magnificent richness.”