Musc Infini Eau De Parfum

French perfume brand Ex Nihilo was founded by a young Parisian trio in 2013. Loosely translated to “a new creation with no previously known reference” in Latin, the brand name reflects an outsider mindset to the fragrance world. Founders Sylvie Loday, Olivier Royere and Benoit Verdier started Ex Nihilo as an alternative to stereotyped luxury products and mass personalization. Instead the fragrance house proposes its own concept of personalized luxury that is inspired by the creative Avant-Garde and the French spirit of pure refinement. By using the most exclusive perfumery materials and pushing them to their limits without any cost or creative restraints, Ex Nihilo has created iconic scents namely Fleur Narcotique, Gold Immortals and Blue Talisman. Be a part of its fragrant world by shopping the brand’s Eau de Parfum or candles in our UAE edit below.