The story of Jimmy Choo starts in the 1990s when a bespoke shoemaker, after whom the brand is named, created footwear for the global jet set, including Princess Diana. His niece and current creative director Sandra Choi established the brand in 1996 in the East End of London. This luxury fashion brand rose to the scene with its empowered sense of glamor and a playfully daring spirit. The sensual silhouettes, Italian craftsmanship, and fashionable design struck a chord with the sophisticated elite, including Hollywood’s biggest names. Jimmy Cho became one of the first brands to bring shoes and handbags to the red carpet. Recently, stars like Greta Gerwig, Lily James, and Ashley Graham were seen posing with the brand’s coveted footwear and accessories. Browse the UAE edit below to feel like a celebrity in your everyday life.