Boss

BOSS The Collection Wild Violet Eau de Parfum

Step into bold elegance with BOSS The Collection Wild Violet Eau de Parfum by HUGO BOSS, a fragrance as effortlessly striking as a velvet and leather jacket. This unisex scent weaves the untamed beauty of wild violet with the deep sensuality of a compelling leather accord, creating a contrast that is both fierce and tender. Crafted with the precision of haute couture, it captures the essence of unchained sophistication and fearless individuality. Housed in a sleek glass bottle with a refined label, this daring Eau de Parfum redefines style with an unforgettable olfactory signature.

Boss is one of the labels under the name Hugo Boss. It was created in 1923, manufacturing workwear and uniforms. In the 50s they created a line of clothing for men and started to add new fabrics that were in style and interesting colours to their suits. After a while they added lines with classic, elegant apparel and more trendy clothes for younger men, eventually a collection with womenswear. Although Boss by Hugo Boss started as a brand with exclusively men’s clothing, their female audience is significant in size. What’s distinctive about Boss women’s apparel is the quality and the elegance. The materials are upscale and perfectly cut, the style impeccable and classic. Today their collections include apparel, scents and accessories. Nowadays Boss clothing, as its working on a rebrand, has a new, simplified logo as well as clearer designs, that would include a modern element of performance in everyday wear. The brand also introduced new technology of materials that are meant to be water-resistant and anti-wrinkle, so you can always look immaculate no matter what you're doing.

• Spray on pulse points around the body to increase for a fragrance that lasts all day long.