Ninety Percent elevates the classic hoodie while maintaining its signature commitment to organic materials and timeless design. Crafted from premium Indian cotton and cut in a relaxed fit, this style is distinguished by contrast stitch detailing for a deconstructed look. The brand’s signature Good Vibes logo is sewn into the back of the neck. Pair it with the matching sweatpants for an effortlessly cozy look.
Materials & Product Care | |
Outer Composition: | 100% Organic Cotton |
Washing Instructions: | Machine Wash |
Ninety Percent is a responsible ready-to-wear clothing brand founded in London. It was born out of a 30-year strong friendship between Para Hamilton and Shafiq Hassan who shared their beliefs on wildlife, anti-poverty, world music and disappearing tribesmen and craft. Their common values led to a promise, that is to share 90% of their distributable profits to causes close to their hearts and their people. This revolutionary spirit of care further evolved when Elliot Atkinson joined the team as creative director in 2022. His refined vision and aesthetic language connects the clothes back to Earth by designing pieces that fit into the ebb and flow of our current lifestyles. Moreover, Ninety Percent crafts pieces using low-impact, vegan and certified organic materials that prioritize quality. The UAE edit features sweatshirts, shorts, t-shirts, jackets and hoodies that’ll bring the brand’s responsible ethos into your daily life.
Shop Ninety PercentThis piece fits true to size. We recommend you select your regular size.
- Designed for a relaxed fit
- Mid-weight, slightly stretchy fabric
- The model is 185cm / 6’1” and wears a size Medium (M)