This Aveda Aveda Men Pure Formance Firm Hold Gel is a lightweight styling gel that delivers maximum hold, control, definition and shine. It contains UVA protectors to help shield hair from the dying effects of the sun.

Aveda was founded in 1978 with the vision of offering beauty products that were good for people, the planet and communities. Rooted in Ayurvedic traditions, Aveda products are innovative and powerful at promoting wellness for the body, mind and spirit. Aveda hair products contain beautiful botanical extracts that soothe, revitalise and nourish your hair. As well as keeping with traditional Ayurvedic principles, the brand is also committed to using only organic ingredients in their products. Enhanced by nature's finest ingredients, the brand is well-known for their nourishing hair care such as Botanical Repair, Thickening Tonic and Be Curly treatments for waves and curls. Aveda Dubai's products range from nourishing shampoos, conditioners and hair tonics to revitalising body oils, lotions and bath salts. Immerse yourself in Nature's embrace with Aveda.

Work a small amount between palms and apply evenly through damp or dry hair.

 Water\Aqua\Eau, Pvp, Glycerin, Alcohol Denat., Vp/Va Copolymer, Acrylates/Beheneth-25 Methacrylate Copolymer, Peg-40 Hydrogenated Castor Oil, Cinnamidopropyltrimonium Chloride, Hydroxypropyl Guar, Scutellaria Baicalensis Root Extract, Boswellia Serrata Extract, Yeast Extract\Faex\Extrait De Levure, Malt Extract, Glycyrrhiza Glabra (Licorice) Root Extract, Ursolic Acid, Helianthus Annuus (Sunflower) Seed Oil, Hydrolyzed Algin, Tocopherol, Adenosine Phosphate, Acetyl Carnitine Hcl, Creatine, Simethicone, Fragrance (Parfum), Coumarin, Eugenol, Citral, Farnesol, Geraniol, Isoeugenol, Citronellol, Linalool, Limonene, Benzyl Benzoate, Sodium Gluconate, Tromethamine, Ethylhexylglycerin, Dehydroacetic Acid, Benzoic Acid, Phenoxyethanol