Gucci takes a sustainable approach to perfume alchemy in Where My Heart Beats, the first fragrance from the house to be manufactured using alcohol from recycled carbon emissions. This process reduces water consumption and agricultural land use for a fragrance that’s as green as it is beautiful.
This eau de parfum is a hypnotizing, layered rose blend, highlighted by notes of peony, violet leaves and white musk. It arrives from
The Alchemist’s Garden – a collection designed to be combined to create magnified scent pairings.
Fragrance Notes | |
Top Notes: | Violet Leaves |
Heart Notes: | White Peony |
Base Notes: | White Musk |
Italian fashion powerhouse Gucci is an iconic brand whose influential designs in men’s, women’s and accessories collections have defined cultural moments for more than 100 years. Founded in 1921 by Guccio Gucci, the high-end label was known for its unmatched quality and attention to detail; values that are held high by creative director Alessandro Michelle till date. Over the years the brand has become an icon for Italian Dolce Vita with perfume lines like Gucci Bloom, Gucci Flora and Gucci Guilty. The brand’s signature flamboyance has also elevated everyday essentials such as wallets, t-shirts, sunglasses and bags. Keeping in line with the highest grade materials used, all shoes, sandals, sneakers, belts and bags are crafted from the finest Italian leather. Bring home a piece of the brand’s admirable legacy by shopping for Gucci products below.
Shop GucciEnsure you store your perfume in a dry place, out of direct sunlight to retain the longevity and integrity of the fragrance. Apply to pulse points as desired. Do not rub fragrance into the skin.

