Gucci takes a sustainable approach to perfume alchemy in Where My Heart Beats, the first fragrance from the house to be manufactured using alcohol from recycled carbon emissions. This process reduces water consumption and agricultural land use for a fragrance that’s as green as it is beautiful.
This eau de parfum is a hypnotizing, layered rose blend, highlighted by notes of peony, violet leaves and white musk. It arrives from
The Alchemist’s Garden – a collection designed to be combined to create magnified scent pairings.
| Fragrance Notes | |
| Top Notes: | Violet Leaves |
| Heart Notes: | White Peony |
| Base Notes: | White Musk |
Founded in Florence, Italy in 1921, Gucci is one of the world’s leading luxury brands. Following the House’s centenary, Gucci continues to redefine luxury and fashion while celebrating creativity, Italian craftsmanship, and innovation. Since joining Gucci in 2023, Sabato De Sarno has imbued the brand with vivacity and passion, and has reworked beloved lines of the brand, including the Horsebit boots and loafers, the Valigeria luggage, as well as a myriad of small leather goods, ready-to-wear, and handbags for his inaugural Gucci's Spring/Summer 2024 collection.
Shop GucciEnsure you store your perfume in a dry place, out of direct sunlight to retain the longevity and integrity of the fragrance. Apply to pulse points as desired. Do not rub fragrance into the skin.
