If you could describe a Zimmermann dress as a feeling, it would be the carefree bliss you melt into on the first night of vacation, with the sun setting behind you and sand dusting your toes. Yes, as a brand renowned for airy, feminine, feel-good collections, no holiday wardrobe is complete without a little Zimmermann spirit.

Firmly anchoring the brand’s cool and sexy aesthetic since 1991, founders and siblings Nicky and Simone Zimmermann stay true to an effortless Australian girl muse, which instantaneously attracted a following of well-travelled style sets from around the world. Nailing floral prints in powdered hues, peek-a-boo lace details and pretty puffed sleeves, each piece is as fun, stylish and charming as the next. And guess what? The latest Pre-Fall 2021 collection is one of the best yet.

Aptly entitled, ‘Lovestruck’, it’s hard not to fall head over heels for the ruffled hems, patchwork blooms and signature flounce of this drop. Light polka dot dresses and rainbow-striped playsuits spark joy with every wear, while pared-back linen shorts and appliqué white blouses cement themselves as the new staples for summer. Complete with UAE exclusives (available at Bloomingdale’s), each intricate piece is not made to chase a trend, but rather to be cherished.

Of course, this brand wasn’t without its humble beginnings. Starting life on a Sydney market stall, Nicky sold dresses every weekend that she’d made in her parent’s garage. Shortly after catching the attention of Australian Vogue and landing two pages of editorial, sister Simone joined the business and the sisters never looked back. “I could never have achieved what we have without Simone,” says Nicky. “While the business has evolved and fashion has changed, Simone has been a voice of reason and a constant,” she continues.

As the sisters added sculpting Zimmermann swim and adorable kidswear to their successful women’s ready-to-wear lines and continue to open stores around the world, it’s clear to see the sky is the limit for this label. So, whether you’re packing a holiday suitcase or not, let the spirit of Zimmermann transport you somewhere sunny...