Living Proof
In 2005, an unlikely combination of biotech scientists and renowned hair stylists came together to pioneer a first-of-its-kind haircare philosophy based on science. Our mission was to create inventive solutions designed to solve real-world hair problems. We are a think tank of geniuses, innovators, and disruptors dedicated to the scientific discovery of solving hair’s toughest challenges. From start to finish, our expertise and breadth of R&D lead us to game-changing breakthroughs that enable us to invent the most innovative formulas on the market, utilizing a stringent testing protocol to create peak performance products with the highest efficacy. Born at MIT, we are a think tank of geniuses, innovators, scientists, and disruptors who invent one-of-a-kind solutions for your toughest hair challenges.
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